. Best Home Espresso Machines Reviews . Gaming Headsets Reviews .
  • WB-Slider-140414

    William Beard – Floors For Life


  • Custom Commission - Harley Street, London

    Custom Commission – Harley Street, London


  • Classic Raw - Braintree, Essex

    Classic Raw – Braintree, Essex


  • Custom Commission Warm Oak - Kensington

    Custom Commission Warm Oak – Kensington


  • Prime Grade American Black Walnut - North Finchley

    Prime Grade American Black Walnut


  • Custom Herringbone Parquet


  • slide-05-lounge

    Work Example 5



At William Beard Flooring Ltd we produce the finest, hand crafted wooden floors available for people who appreciate genuine quality and are looking to enhance the beauty of a space with a stunning wooden floor.

guild of master craftsmenAt William Beard Flooring Ltd we produce the finest luxury hand crafted luxury wooden floors available, for people who appreciate genuine quality and are looking to enhance the beauty of a space with a stunning designer wooden floor.
In an industry where low budget production of inferior quality products, is unfortunately now the norm. Our designer floors buck this trend by using the finest quality European Oak and American Black walnut timbers available, engineered using the traditional tried and tested methods on furniture grade birch plywood. This enables us to provide our floors with a 20 year residential and 10 year commercial, structural guarantee.
The unparalleled stability of our engineered boards make them the perfect choice for installation on any type of sub-floor including projects that incorporate water borne under floor heating systems. Through extensive laboratory testing and with the experience of countless, successful on site installations, we can provide the same hefty guarantee whether the project adopts under floor heating or otherwise.
All of our quality wood floors are finished by hand, by us, in our artisan floor finishing studio in Essex. We have probably the most diverse range of finishes available anywhere but to guarantee the highest level of performance, as well as achieving the desired look, every product is finished with our same durable, antibacterial, clear top coats.
We have developed our finish over many years, to provide what we feel is the perfect blend of beauty, durability, liveability and ease of maintenance and in the event of your floor being damaged, repairs are significantly more straightforward than with a factory finished product. Being in complete control of the finishing process also means that our designs will never be discontinued.
With absolute minimal running maintenance you shouldn’t need to have our floors sanded and re-finished in situ.
As we finish the products to order, we offer the complete flexibility of applying your desired finish to any of our stock sized boards;

  • – Core Grades: Rustic / Character / Premier
  • – Standard Thicknesses: 12mm / 16mm / 18mm / 21mm
  • – Standard Widths: 160mm / 180mm / 200mm / 220mm / 240mm (up to 450mm as special)
  • – Standard Lengths: Random between 1600mm to 2400mm averaging approx. 2100mm (up to 4500mm as special)
  • – Herringbone Parquet: 90mm x 540mm / 120mm x 600mm (various other sizes available upon request)
  • – Core Species: European Oak, American Black Walnut
  • – Available species upon request: European and American white Ash, Wenge and Teak

Remodeling and Home DesignWe are confident that we have something to suit every project. However if you have a specific requirement or design idea we are always happy to discuss custom commissions.
We are based in sunny Brentwood, Essex and provide our flooring all over London, the UK and worldwide upon request. For samples and rates, or to organise a free of charge site consultation or showroom viewing (appointment only) please contact us.

Happy Customers


Check out some of the latest work and testimonials from happy customers here at William Beard…



This section provides more detail about the range of services offered by William Beard Flooring Ltd. With over 30 years combined experience we have an in-depth knowledge of these sectors of our industry and as such can provide the most comprehensive all round service with the highest standards of quality available.

  • Installation Service

    We pride ourselves in crafting beautiful wooden floors. With over 28 years combined experience we have an extensive knowledge of wooden flooring and the craftsmanship required to carry out a first class installation

  • Restoration Service

    We love returning wooden floors to their former glory and conduct full restoration work on original pine boards and parquet floors and also to more contemporary floors in need of some TLC when their finish is fatigued

  • Wood Floors & Under Floor Heating

    Whilst being a fantastic, environmentally sound choice, UFH systems create their own set of technical considerations when choosing and installing the right final floor covering

  • Stairs & Joinery

    With our background in high class bespoke joinery we bring an un-paralleled level of craftsmanship and finesse to our flooring work.

  • Trade

    Our trade division provides a tailored service to architects, interior designers, property developers and flooring contractors, offering the highest level of support and co-operation available

  • Insurance

    We conduct a great deal of work under the remit of insurance claims. William Beard Flooring Ltd can provide all the necessary support and guidance you will need in getting things back to normal ASAP!

Meet The Team

To ensure our high standards are upheld throughout everything that we do, we train our team in house and never use sub-contract labour. We are passionate about training our younger guys and nurturing their natural talent and enthusiasm. Joe and William are as equally passionate about the development of their product. They are constantly discussing and sampling ideas and have a genuine interest and excitement for the design potential of wooden flooring.

  • Joe Bishop

    Joe Bishop

    Co-Founder / Director

    Joe’s 11 years experience are wooden flooring and timber specific. He is experienced equally in the installation, restoration, procurement and sales of wooden flooring.

    He is responsible for the company’s sales and makes it his duty to offer an all round service that is second to none.
    Joe is a highly skilled installer and restorer of wooden floors and shares his time equally between the office and on site.

  • Will Beard

    William Beard


    William’s passion for working with wood took him straight from school into a 5 year bespoke joinery apprenticeship. His extensive cabinetry and joinery experience and a fastidious attention to detail brings a higher level of finesse to every WBF installation.

    He sets the bar for quality and instils this in our apprentices, who he is responsible for training.

    William has an on-site presence on most projects.

  • Joshua Moss

    Joshua Moss

    Fully Trained Installer

    Josh has worked for the company for four years in which time his boundless enthusiasm and natural ability have enabled him to develop a skill set that exceeds most installers with 10 years+ experience.

  • Steven Jackson

    Steven Jackson

    Trainee / Apprentice Installer

    A fast learning, bright lad with a bright future ahead of him with the company!


William Beard’s 20 Year Guarantee

The key to a first class installation is the preparation of the sub-floor. in our experience the majority of floors that we have been called upon to repair or replace as a result of another contractors installation failure, are as a result of sub-standard sub-floor preparation.


We take every care necessary and use the correct primers, damp proof membranes and levelling compounds that the situation requires to ensure our installations do not fail. This in conjunction with the very best adhesives and our super stable boards, coupled with the fact that we never cut corners and adhere to strict guidelines when installing wooden floors we are able to offer a 20 year residential and 10 year guarantee on all installations of our products.


Our guarantee covers the manufacture and structural integrity of the floor board. When we install It also covers the installation of the floorboards and adhesion to the substrate.


For supply only projects we can offer the same 20 year residential and 10 year commercial structural guarantee on the board subject to our specified products and methods being adopted for the install.


Our guarantee does not cover damage caused to the floor by external forces, be that people, animals or water etc..


Our guarantee does not cover wear to the finish. Approximately 12 months after the floor is installed we will conduct a maintenance inspection free of charge. From here we will provide a recommended maintenance schedule. Running maintenance of our finish system is far less disruptive and costly than resanding and re-finishing over a floor lifespan and obviously doesn’t reduce the possible longevity of the floor, compared to sanding which can only usually be conducted 2 – 3 times before a floor needs to be replaced.


We know maintenance is a scary word but you need not be frightened as under normal living conditions most residential spaces would need treatment between every 4 – 10 years and an entrance hallway or high traffic area may be more like 2 – 7 years to stay looking great.


Please be aware that in a domestic setting just basic care and cleaning are enough to keep your floor looking fantastic for many years.

Latest News

The latest company news and client and customer testimonials from William Beard Flooring.

Your Name (required)

Your Email (required)

Your Telephone Number (required)


Your Message

Prove You Are Human By Inputting This Code

Get in Touch

Contact us via any of the following methods…

William Beard Flooring Ltd, Unit 7 Stondon Hall Farm, Stondon Massey, Brentwood, Essex, CM15 0LD

0800 9174276

View Larger Map